Goodbye, Coke.

"Coca-Cola has erased its famous script from its new cans. Gone, poof, vanished, leaving behind a naked white ribbon, fluttering against Coke’s theater-curtain-red backdrop.

"FP7/DXB, McCann-Erickson’s agency branch in Dubai, rolled out a limited-edition run of the new package design in Middle Eastern countries for the month of Ramadan, as part of Coca-Cola’s umbrella campaign to fight prejudice, “Let’s take an extra second.” The message behind the stripped down cans: don’t label other people."

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Why is it always the best things that cause cancer or otherwise get messed up? Tobacco, Blue Bell ice cream--and now Coca-Cola has recognized an Islamic holiday, which I take as a rather pointed anti-Israel gesture. They didn't have to do that. It was painful, emptying two cans of Coke down the drain. I thought and thought about it, and even tried to drink one of them but couldn't. Also printed out a list of Coca-Cola products to avoid, but fortunately classic Coke, Barq's and Sprite are the only ones I cared about.

It's almost enough to make you cry.